{"id":6205,"date":"2022-09-13T13:33:14","date_gmt":"2022-09-13T13:33:14","guid":{"rendered":"https:\/\/cesargalarza.com\/?p=6205"},"modified":"2022-09-13T13:38:04","modified_gmt":"2022-09-13T13:38:04","slug":"charla-sobre-marketing-verde","status":"publish","type":"post","link":"https:\/\/cesargalarza.com\/en\/2022\/09\/13\/charla-sobre-marketing-verde\/","title":{"rendered":"Charla sobre marketing Verde"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El pasado s\u00e1bado 10\/09\/2022 di una charla sobre &#8220;Marketing Verde en la Empresa&#8221; en el marco del &#8220;<a href=\"https:\/\/www.acmcorrientes.com.ar\/congreso-2022\">Primer Congreso Provincial de Marketing<\/a>&#8221; de la Provincia de Corrientes (Argentina) invitado por la <a href=\"https:\/\/www.acmcorrientes.com.ar\/\">Asociaci\u00f3n Correntina de Marketing.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de la exposici\u00f3n, ante un auditorio que superaba ampliamente las 100 personas, expuse en primer lugar los problemas ambientales esenciales de la actualidad vinculados a la biodiversidad, el agua, la energ\u00eda y los residuos, como as\u00ed tambi\u00e9n el papel de la empresa y los  consumidores ante ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego repase junto a los oyentes los conceptos de &#8220;Responsabilidad Social Empresaria&#8221;, &#8220;Triple Bottom Line&#8221; y &#8220;Valor Compartido&#8221; para llegar al de &#8220;Marketing Verde&#8221;, comentando los roles que puede tomar la empresa ante \u00e9l y las cuestiones b\u00e1sicas necesarias para crear e implementar una estrategia en tal sentido, brindando algunos ejemplos pr\u00e1cticos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para finalizar comente el concepto de Greeenwashing y algunos casos practicos \u00fatiles para identificarlo en el d\u00eda a dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fue un verdadero gusto compartir esa jornada de s\u00e1bado con tantos empresarios y especialistas en marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Gracias por la invitaci\u00f3n! <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"716\" height=\"705\" src=\"https:\/\/cesargalarza.com\/wp-content\/uploads\/2022\/09\/Screenshot_20220903-093040.jpg\" alt=\"\" class=\"wp-image-6212\" srcset=\"https:\/\/cesargalarza.com\/wp-content\/uploads\/2022\/09\/Screenshot_20220903-093040.jpg 716w, https:\/\/cesargalarza.com\/wp-content\/uploads\/2022\/09\/Screenshot_20220903-093040-300x295.jpg 300w, https:\/\/cesargalarza.com\/wp-content\/uploads\/2022\/09\/Screenshot_20220903-093040-12x12.jpg 12w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>El pasado s\u00e1bado 10\/09\/2022 di una charla sobre &#8220;Marketing Verde en la Empresa&#8221; en el marco del &#8220;Primer Congreso Provincial de Marketing&#8221; de la Provincia de Corrientes (Argentina) invitado por la Asociaci\u00f3n Correntina de Marketing. A lo largo de la exposici\u00f3n, ante un auditorio que superaba ampliamente las 100 personas, expuse en primer lugar los [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/posts\/6205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/comments?post=6205"}],"version-history":[{"count":3,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/posts\/6205\/revisions"}],"predecessor-version":[{"id":6215,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/posts\/6205\/revisions\/6215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/media\/6210"}],"wp:attachment":[{"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/media?parent=6205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/categories?post=6205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cesargalarza.com\/en\/wp-json\/wp\/v2\/tags?post=6205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}